This post was written by Matt Douglas, Founder & CEO
By now I hope you’ve heard that we launched a new service today: MyPunchbowl Birthday Reminders. I’m really proud of how this product came together, and I hope that it will be very useful to our customers. I thought I’d take a few moments to explain why we decided to create this new product.
Birthdays are a big part of our business. Whether it’s on our party planning site or on our free eCards site, our customers love to celebrate birthdays using MyPunchbowl. Personally, I use MyPunchbowl eCards a few times a month to wish someone a happy birthday with a personalized eCard, and about once or twice a year I’m involved with planning a birthday party on MyPunchbowl. As the CEO of MyPunchbowl, I know it’s important to improve our birthday-related functionality.
I’ve always looked at reminder services and thought they were very useful — especially for remembering birthdays. A handful of years ago, my wife signed up for a birthday alarm service, and I’ve seen how she’s used it to remember important birthdays. While she uses a web-based service, most of the birthdays I want to remember are in my personal calendar. Although my calendar usually helps me remember (at least during the week), more often than not I find myself wishing that I had gotten a reminder before the actual birthday.
Before we started working on the birthday reminders product, I spent a lot of time looking at the existing birthday reminder services. Most of the existing sites that are out there are very outdated or too simplistic. One site that stands apart is Facebook (both as a native service and several Facebook applications). Isn’t *everyone* on Facebook these days? Why would we launch a new service that already exists as part of Facebook?
As I see it, MyPunchbowl Birthday Reminders solves a different problem. I don’t know about you, but like many Facebook users, I have hundreds of “friends” in my social network on Facebook. Frankly, I don’t care about most of their birthdays. MyPunchbowl Birthday Reminders are for the 30-40 people you actually care about, and want a reminder. We see it as a much more personal service for keeping track of those birthdays that matter (and especially useful for birthdays of people who are *not* on Facebook, such as kids, parents and grandparents).
We built MyPunchbowl Birthday Reminders so that our customers could build a useful list of birthday reminders — just the ones you want to make sure you don’t forget. In my list, I have my close friends, my nieces and nephews, my brothers, and other close family members (yes cuz, you made it in). My entire list is about 35 people. I don’t expect it to grow much, and it’s really comforting to know that I’ll get a few reminders before the actual birthday rolls around. And one of my favorite features? MyPunchbowl keeps track of the age of everyone on my list. Very useful.
If you haven’t set up your birthday reminder list yet, give it a shot: it will only take 5 minutes to get started and you can always come back and add more. Try it out for free at http://www.mypunchbowl.com/birthday-reminders
Here’s a screenshot of our new service. Let us know what you think in the comments of this blog post.
