MyPunchblog

This post written by Stephanie Fader, Marketing & PR Manager

Every day I receive a digest email from a professional group I’m a member of on LinkedIn, “Pro Marketers — For Marketing Professionals,” organized by the folks at Hubspot. These emails typically contain 25 of the day’s discussion topics from group members. I tend to open these emails just to skim the contents and see if anything peaks my interest enough to click through to read more.

Yesterday was one of those days when something did catch my eye. Not only did it catch my eye but it actually upset me a bit. I’ve highlighted it in red below:

If you can’t read it, it says, “Twitter is a joke. What do you think?” My first reaction was, “Is this discussion topic a joke?”

The author of this post, Patrick Warneka, a commercial/corporate photographer, goes on to say, “I have researched it for a few months and other then the Club kids, Paris Hilton, Google and CNN I don’t see any value for most business. If you can get your total message out in 144 characters, good or you. But what about the rest of us who can’t just say “Got Milk?” and have our message understood?”

As someone who’s been using Twitter for less than six months, I can already see the enormous potential. From communicating new features and responding to customer feedback to brand building and learning about PR opportunities, Twitter is just the latest tool in a marketer’s toolkit.

Like I said, I’m fairly new to Twitter. That’s why I’m trying to absorb everything I can about it including following social media leaders like @chrisbrogan, @pistachio and @skydiver, reading blogs and books on the topic, and just getting out there and tweeting.

As for getting your total message out in 140 characters, well that’s just a good idea no matter what medium you’re using to communicate.

This one’s for you Patrick from @sbfader:

This entry was posted on March 3, 2009 at 11:03 pm and is filed under Marketing, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.