You’re right– I think I came closer with my mention that some people might choose to go on a vacation rather than throw a party. It’s possible that what people do instead is simply “nothing” in which case we need to find a way to convince people that throwing a party will be such a joy and a lasting memory so much so that it is “worth it.” Interesting food for thought.

One thing you might also want to consider for My Punchbowl.

The real substitute for you may not be paper and pencil — but inertia. People may *want* to be more social, invite friends over more often, host parties, etc. But they don’t (for any number of reasons). Just like breakfast cereals have the snooze button as a substitute (not just other breakfast foods), you may want to think about what people do *instead* of being social and hosting events which likely make them happier.

It’s late. Just thinking out loud. Feel free to ignore.