Does capitalization matter?

I just received an email which had three different mentions of MyPunchbowl. In each case, MyPunchbowl was capitalized differently:

MyPunchBowl

Mypunchbowl

myPunchBowl

For the record, it’s “MyPunchbowl” Should I really care about this– no, probably not. But three different ways in the same email? Come on, at least pick one way and go with it!

So why is it “MyPunchbowl”? Back in the day, I borrowed the convention from MySpace. When the MySpace appears in the logo, it’s all lowercase.

myspace_logo.jpg  mypunchbowl_logo.jpg

When MySpace appears in text, it’s MySpace. Here’s an example: I searched “myspace” in google:

myspace_google.jpg

I probably have better things to do than worry about capitalization, but it’s all part of branding. So next time you email me, please refer to our product as “MyPunchbowl.” My inner brand marketing voice will thank you.

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This entry was posted on March 31, 2008 at 10:30 am and is filed under About MyPunchbowl. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Does capitalization matter?”

  1. Eric Says:
    April 1st, 2008 at 10:35 am

    Oh, *that* kind of capitalization. When I read the title, my thought was, “Hell yeah, capitalization matters. You need to have LOTS of capital.”

  2. Dharmesh Shah Says:
    April 8th, 2008 at 5:21 pm

    I had the same thought as Eric.

    When you said capitalization, I immediately thought funding.

    But, *this* kind of capitalization is important too.

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