MyPunchblog

This post was written by Matt Douglas, Founder & CEO

I believe that every great company should have a high-level strategy that can be explained in two minutes or less. A company’s strategy is the blueprint to success, and a great strategy helps connect every single employee to the vision of the company’s growth.

Anyone who works at Punchbowl Software has heard me talk about our company’s strategy countless times. During any significant meeting, I’ll typically repeat our strategy complete with visuals on the whiteboard. Fairly often in these meetings, I’ll ask someone to explain our strategy in their own words. I believe the best way to learn is to put the concepts in your own words — it’s a powerful thing to listen to someone else describe the company’s strategy. No one is immune from being asked to repeat the strategy — from the developers to the financial people, and even the intern (sorry Jill).

Most around me would agree that I repeat our strategy a lot — probably to a fault. In fact, it’s become a company joke to make fun of the “pyramid” that I draw on the white-board. To me, this just tells me that I’ve done a good job at getting everyone on the same page.

So why do I repeat the strategy so often? Well, here are my top 5 reasons to repeat your strategy:

1. Get everyone on the same page: Whether your company is big or small, it’s important to make sure everyone understands the high-level strategy. Repetition is one way to make this happen.
2. Build ownership: The more each individual in the company feels ownership of the strategy, the more buy-in each person will feel in the company’s overall success. That’s a great way to build team unity.
3. Guide small decisions: There are countless small decisions your employees make everyday. If everyone truly understands the strategy, then all of these decisions will be made with your objectives in mind.
4. Keep your employees on message: Each employee is a window to the outside world. As you repeat your strategy, you’re also helping shape how your employees talk about the company with the outside world. Word of mouth is a powerful marketing tool — and strategy is an important part of your overall message.
5. Impart your vision: As I’ve written before, great managers are the ones that can step away from the office for a week at a time and know that the team is moving the company forward. As CEO, my vision and the company’s strategy are closely aligned. That makes it easier to take time off and re-charge.

And for all of the smart Alec’s out there — I’ll spare you the trouble. No, I’m not going to repeat this blog post. But you might want to read it again and ask yourself — can I repeat the strategy of the project/company I’m working on in less than two minutes? Why or why not? Perhaps a few more repetitions of the strategy are in order.

This post was written by Matt Douglas, Founder & CEO

This past weekend, as I do every July 4th, I spent some time shopping in the outlets of Kittery, Maine. I was surprised by a few things this year: not only were the stores much more empty than usual, but the sales were much more aggressive. The recession is in full swing with our neighbors in the North.

With the discounted sales and relatively easy parking, my wife and I were ready and willing to shop. We went in about 10-12 stores over the course of two days, and I was continually surprised at how confusing it was to figure out the prices of the merchandise. The worst offender was IZOD — take a look at this picture:

Can anyone (quickly) tell me how much that $24.99 shirt ACTUALLY costs? IZOD, why are you making it so hard for me to figure out the price? When the salesperson asked me if I needed any help, I asked them if the sign meant that they would pay me 20% if I bought something. She didn’t seem that amused. By the way, I refused to buy anything off that rack. However, my wife did buy me a nice IZOD shirt, so I guess we helped keep IZOD in business. I really hope the marketing people at IZOD monitor the blogosphere…. they should be ashamed at themselves for making consumers think so much. (By the way, that $24.99 shirt would actually cost $4.99 — 80% off).

I was reminded about my weekend shopping experiences, when I came across this screenshot of a registration “Captcha.” We’ve all been frustrated by these illegible security challenges at one time or another. I don’t think I need to add much commentary — the last attempt of the person who was trying to register says it all.

If you are a MyPunchbowl user, I hope you never have this kind of experience trying to buy something from our site. For example, why not upgrade your MyPunchbowl account to a Premium or Plus account? I promise you that it will be a quick and easy process.

This post written by Sean Conta, Founder & CXO

It’s a request we heard many times: “My event spans multiple days, how can I show that on my invitation?”

Well we finally have an answer. Simply click “Add end date” when you’re choosing a date for your event and we’ll display the start and end date on your invitation.

Enjoy!

This post written by Sean Conta, Founder & CXO

We’ve recently made some great updates to the site and you’ll be hearing more about them soon. I thought I’d highlight one that you probably noticed if you signed into your account recently.

If you connected your Facebook and MyPunchbowl accounts, we now automatically import your Facebook events and list them in your MyPunchbowl Dashboard along with your other events. We’ll even show your response status to Facebook events and let you click through to them from your Dash. This is a great way to centralize all of your social activities in one place.

Don’t want to see a certain Facebook event on your Dashboard? Just archive it or delete it.

Connect your accounts and check it out!

This post written by Stephanie Fader, Marketing & PR Manager

July Fourth is less than two weeks away but have no fear — that’s plenty of time to plan a fabulous July 4th party! Whether you plan to host a cookout, picnic, pool party or fireworks watch party, MyPunchbowl has everything you need to plan your party from start to finish.

Sign in to your MyPunchbowl account to get started and design your own invitations using our special July 4th designs that include new patriotic papers and ribbons in addition to new font options.

Next, setup your potluck list using our new and improved Potluck feature. Specify if you want certain July 4th favorites like potato salad, pasta salad, burgers, hot dogs, and fruit salad, or leave the categories (appetizers, sides, dessert, etc.) open for your guests to fill in as they sign up to bring items.

Spread the word about your July 4th bash not only via email but also through your social networks. MyPunchbowl invitations can be shared via Facebook as well as Twitter. This is a great way to tell friends about your event, especially if you don’t have your guests’ email addresses readily available.

Once you’ve sent your invitations and organized your potluck, get ideas for your July 4th party from our resident expert Penelope. She offers up great ideas for patriotic playlists, decorations, and more!

There’s also still time to order personalized candy, yard signs, t-shirts, and other customized printed products to make your event that much more special.

So what are you waiting for? Plan your July 4th party today!

This post written by Stephanie Fader, Marketing & PR Manager

In my role at MyPunchbowl I think a lot about our brand. Two of the major elements of our brand that I focus on are our messaging (how we talk about ourselves–in our ads, on our site, in the press) and our visual identity (logos, colors, fonts, imagery, etc).

When I joined MyPunchbowl there was already an established logo and fonts. Since September we’ve been transitioning our color palette on our site to more subtle colors. The logos on the left below represent our earlier web/logo colors (darker blue), while the ones on the right show our current colors (lighter blue):

While we think the site looks great with the newer, softer color palette, our logo doesn’t necessarily stand out for other purposes, such as in ads. What’s the right approach here? Do we go with one color or the other, or is it possible to have multiple colors (or shades) of our logo without diluting our brand? Let us know your thoughts and which one you like best.

This post was written by Matt Douglas, Founder & CEO

As a CEO of a startup, I believe it’s really important to stop what you are doing and take some time out to say “thank you” to your employees. After all, they work long hours and are often under a deadline. So how do you show your appreciation?

What I like to do is pick an afternoon to take the team out to lunch and then choose an activity together. In the past, I’ve taken the team to an IMAX movie (dinosaurs) and we’ve also carved pumpkins during the fall. These days always make for great memories, and they help bring the team together.

This past Friday, I gathered everyone in the office for a quick impromptu meeting in the morning. I told them how much I appreciated how hard everyone had been working — and I announced that it was “Summer Day.” We closed the office at noon, and I took the team to have lunch (at a great Asian restaurant in Natick). After lunch, I arranged to have a group brewing session at a local “brew your own beer” place. We had a great time.

For those of you who haven’t taken the time recently to show your team how much you appreciate them, allow me to provide you with a few benefits of planning an afternoon out of the office:

1. There is no better way for team members to get to know each other than in a non-work situation. It fosters team unity that lasts.
2. An activity out of the office provides a shared experience that will be remembered for years to come.
3. Invariably, humor will come from these events — and that’s a great antidote to relieving some everyday stress.
4. A small investment in time and money will pay back many times over. Employees who love to work at the company are priceless.
5. It’s a great way to enforce that your company believes in a healthy work/life balance.

We had a great time brewing beer together, and we’re all looking forward to bottling and tasting our creation in a few weeks (that will happen outside of work hours). Here’s a great shot of a few of our employees working together to brew the perfect beer.

This post written by Sean Conta, Founder & CXO

As i mentioned in a previous post, we’ve made some great enhancements to the Dashboard page in your account. I’d like to highlight another change we made to the way your events are presented and sorted.

In the old Dashboard we had 4 separate areas where we listed events: My Current events, My Past events, Events I’m Invited to, and Past Events I’m invited to.

The system made sense but it seemed like too many ‘buckets’. When we designed the new dashboard we took a more simple approach. Now there are just two areas where your events are listed: My Events and Archived events.

My Events lists all events that you are planning or invited to in chronological order. You can delete or archive an event using the Event Options dropdown. To view your archived events, click Archived Events (you can even un-archive them if you want).

We think it’s an improvement. What do you think?

This post written by Stephanie Fader, Marketing & PR Manager

I had a thought earlier today: Do we really need office phones anymore? These days most business communication is done via email. I know I personally prefer email over the phone for several reasons:

• I can respond whenever I want to. If it’s something urgent I can address it as soon as it comes into my inbox. If it doesn’t need immediate attention, I can focus on other priorities until I’m ready to take action.
• Some people are just very hard to reach by phone so unless you want to leave a voicemail (which will likely go unanswered), email is the best way to get in front of them.
• I like the “paper trail” that comes with using email. If you’re organized like me, email is a great way to keep track of important information.
• We can now video chat in our email (Google’s gchat), which makes communicating with remote coworkers much easier.
• I don’t like getting calls from sales people. I know it’s their job and I appreciate that, but in most cases I’m not interested and it just takes up my time. I read every email that comes into my inbox so email is a much better way to get in touch with me.

The irony here is that while my preferred communication style is email, when I first started at MyPunchbowl I made a big deal about needing a phone line. The reason is there are still those occasions when you just need to pick up the phone and call someone:

• While a lot of people out there claim to read every email, they certainly do not respond to all of them. Calling to follow-up about something is sometimes the only way to get the attention of busy people.
• Other people and companies continue to rely on phones as a means of doing business. We had an instance at MyPunchbowl where another company needed to call and speak to someone in our office in order to verify that we existed!
• Phone communication is a good way to build relationships — if you’re able to get through!

What is your preference? Do you think we need office phones? Does it make a difference depending on industry or job type? Share your thoughts in the comments.

This post was written by Matt Douglas, Founder & CEO

Last week, I wrote about how I receive a lot of resumes. In my blog post, I implored potential employees to create a one-page resume. I’ve gotten a fair amount of feedback about this blog post. In general, most people agreed with me that a one-page resume is sufficient — especially for jobs at a startup.

Today, I’d like to talk about another phenomenon that I see all too often in my inbox: potential job candidates that send me their resume with an email that says “resume attached.”  Our job postings always say something to the effect of “Please send a *one page* resume, quick impressions of the site, and brief introductory email to…” Even with this very clear set of instructions, each time we post a position I get a handful of emails where the applicant only writes “resume attached.” No introductory email, no impressions of the site, no nothing. Only “resume attached.”

Here’s what’s particularly puzzling about this phenomenon: I’ve actually opened a few of the resumes, and once in a while I see a decent candidate. Yet if the candidate didn’t bother spending the time to write an introductory email, I know they are not going to be the right kind of employee for Punchbowl. We want to hire people who pay close attention to details and care about first impressions.

I decided to write this blog post so that I could send it to anyone who sends me an email that only says “resume attached.”  If you are one of these people, please reconsider your approach. You might be a great candidate for Punchbowl Software, but we’re never going to find out unless you put your first foot forward in a way that shows us that you care. Please don’t bother sending an email that only says “resume attached.” If you don’t care enough to spend the time, than neither do we.

By the way… we are currently hiring great Ruby on Rails developers. If you’re interested in applying for the position, here’s the Ruby on Rails job description. We look forward to reading your resume — and your introductory email.